Our Commitment to Your Privacy

Guntersville Bass Guides™ (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide through our website, booking system, contact forms, telephone conversations, payment processes, email, text messaging, and other communications.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to you.

Information We Collect

Depending on how you interact with us, we may collect:

• Contact information: name, email address, mobile or telephone number, and mailing address when needed.
• Booking information: fishing dates, trip type, party size, assigned captain, booking preferences, intake responses, notes, scheduling information, and related trip details.
• Payment and transaction information: payment status, deposits, balances, refunds, transaction references, and related accounting records.
• SMS consent records: whether you elected to receive text messages, the date and method of consent, and opt-out activity.
• Communications: messages you send by email, text, telephone, social media, website forms, or other customer-service channels.
• Website usage information: pages viewed, approximate location signals, device/browser information, referral information, and similar analytics data collected through cookies or related technologies.

Payments and Card Information

We do not store complete debit or credit card numbers on our website servers. Payment information is processed by third-party payment providers and booking/payment platforms used by Guntersville Bass Guides™, which may include Square, Stripe, PayPal, and other authorized processors. During system migrations, certain bookings may also be maintained through existing booking platforms such as Acuity Scheduling.

These providers process payment information under their own privacy and security practices.

How We Use Your Information

• Respond to questions and customer-service requests.
• Schedule, manage, confirm, reschedule, or cancel fishing trips.
• Assign and coordinate the appropriate captain for a booked trip.
• Process deposits, payments, refunds, and booking balances.
• Send booking confirmations and trip-related email communications.
• Send transactional text messages when the customer has specifically opted in to SMS communications.
• Provide meeting-time, boat-ramp, scheduling, and trip-preparation information.
• Maintain customer and booking history for operational and recordkeeping purposes.
• Improve website performance and customer experience.
• Measure advertising and website effectiveness.
• Comply with legal, accounting, regulatory, and fraud-prevention obligations.

SMS / Text Messaging and Mobile Information

Customers may voluntarily opt in to receive transactional SMS messages from Guntersville Bass Guides™ through our online booking process or by providing explicit verbal consent when booking by telephone.

Advertising, Analytics and Lead Forms

We may use analytics and advertising services such as Google, Meta, TikTok, or similar platforms to understand website activity, measure advertising performance, and improve our marketing efforts.

If you submit a website or advertising lead form, we may use the contact information you voluntarily provide to respond to your inquiry and discuss trip availability or booking options.

SMS opt-in data and mobile messaging consent are not shared with advertising platforms or third parties for marketing or promotional purposes.

Cookies and Website Technologies

Cookies and similar technologies may be used to operate the website, remember preferences, understand website usage, measure performance, and support analytics or advertising.

You may adjust or disable cookies through your browser settings, although some website features may not function correctly when cookies are disabled.

When We Share Information

We do not sell customer personal information. We may share limited information when reasonably necessary with:

• Assigned captains and operational personnel: information needed to perform and coordinate the customer’s booked trip.
• Service providers: companies providing booking, payment, hosting, email, messaging, analytics, security, or other operational services on our behalf.
• Legal or regulatory authorities: when disclosure is required by law, court order, regulation, or valid governmental request.
• Protection of rights and safety: when reasonably necessary to prevent fraud, protect customers, secure our systems, enforce agreements, or protect our legal rights.

Regardless of the provisions above, mobile information and SMS consent are not shared with third parties or affiliates for marketing or promotional purposes.

Data Retention

We retain information for as long as reasonably necessary to manage bookings, customer relationships, payments, accounting records, trip history, legal obligations, dispute resolution, security, and business operations.

Certain transaction, booking, consent, or opt-out records may be retained when required for legal, accounting, security, or compliance purposes.

Your Choices and Rights

Depending on the circumstances, you may request that we:

• Provide access to personal information we maintain about you.
• Correct inaccurate information.
• Delete information when deletion is legally and operationally permitted.
• Stop marketing communications.
• Stop SMS messages by replying STOP.
• Provide SMS assistance when you reply HELP.

Security

We use reasonable administrative, technical, and operational safeguards intended to protect personal information. No website, transmission method, or storage system can be guaranteed completely secure.

Children’s Privacy

Our website and booking services are intended for adults arranging fishing trips. We do not knowingly collect personal information directly from children under 13 without appropriate parental or guardian involvement.

External Links

Our website may contain links to lodging providers, license providers, payment companies, social-media platforms, or other third-party websites. We are not responsible for the privacy practices or content of those websites.

Changes to This Privacy Policy

We may update this Privacy Policy when our services, technology, legal obligations, or business practices change. The current version will be posted on this page with its effective date.

Contact Guntersville Bass Guides™